Hope you enjoy it!
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1. Introduction. Tell us about yourself.
I'm Loraine Birchall and I design for Woolly Madly Deeply
which is my own brand. The name comes from the movie Truly Madly Deeply
with Alan Rickman (see it if you can!). I'm a Mum to a 19 year old
son, Jake. We have two Chocolate Labradors who love to watch while I knit and
play with yarn. We live in Cumbria, not far from the English Lake
District and I am lucky to work from home. I build websites and do some
business consultanting. And I do my design work (knitting and some crochet). I trained
a few years ago in Colour Analysis, which I must say changed my life.
I
walk a lot with my dogs - the fresh air gives me chance to think and to clear my
head each day.
2. How did you get started as a designer? What were some of the steps on your "knitting journey"?
I'm an accidental designer; as a young woman I was stick
thin but with broad hips, and nothing fit. I learned to sew to make
clothes to fit my body. I picked up knitting and crochet as a child from
my Great Aunt and my Granny Reid when I was about four years old.
Fed up
with struggling to find things to fit, I started to knit for myself, then for
friends' babies, and gradually learned a lot more. I now have a
larger "pear-shaped" body and still struggle to find off-the-rack clothes to fit, so
when Anna Elliott suggested it, I submitted some designs to Knit Now Magazine.
I published 17 patterns in my first year and now have over 50 patterns with
another 6 in the pipeline. I am fascinated by construction, how things
work, how to make them fit me and that's helped a lot with my garment knitting
and design. I'm also pretty fearless, I'll try anything once, what's the worst
that can happen, right?
3. Do you have a process that you follow in developing a new design?
Usually I will either play with the yarn and ask it what it
wants to be, then I either dream about it that night, or come back to it in a
few days with a clear idea in mind. This was how the Festive Hoodie Cozies pattern evolved, an idea in my sleep and waking up with an intense
desire to make them right away.
I had the same thing a few weeks ago with
the Santa Tea Cozies in 3 sizes, it's not something I would normally make, I'm
not really big on home wares but the ideas keep coming.
For garments,
it's usually a practical matter of not being able to find what I want to fit me
the exact way I want it. Necessity is the mother of invention, as they
say. I swatch for small things. For garments I will use a sleeve
for the swatch if it's seamed and just start knitting if it's seamless. I
like to see how the fabric behaves with a larger piece and if I have a lot of
that yarn, I might make a cowl and hat first, then do the sweater or garment
when I understand the yarn.
4. What do you think makes a successful design?
4. What do you think makes a successful design?
I love to see a beautiful design, something that makes me
gasp at the clever use of colour, texture or pattern, but also I am so fixed on
form and function. Don't make me a cardigan that falls off the
shoulders or the sleeves are so wide I get caught on the door handles. I
need to be able to move quickly and easily, so it has to fit well.
For accessories, I love to play with cables and when you get a yarn that
shows off the stitch pattern and the two work together in harmony, you can't
beat that feeling that it just works so well. Sometimes simple is
best.
5. Do you see any new trends in the knitting world these days? Last year it was all about the "fade"..
5. Do you see any new trends in the knitting world these days? Last year it was all about the "fade"..
In the shops in the UK this year there have been lots of
oversize sweaters and a ton of cabled/bobbled knits. There are lots
of warm colours and as an Autumn, I am loving the colours in the stores this
year -- it's a long time since I've been able to find just what I want.
Accessories wise, there is a lot of black, beaded, daimante and a great
deal of leopard/animal prints in both knitwear and fabrics.
I saw a lot
of scarves today using six or seven strands of similar but different colours to
create a lovely marled effect. This was striped with a neutral and worked
really well. I'm not a big fan of oversize sweaters and boxy coats,
there's a lot of those this year both knitted and sewn. Being a pear
shape my sweaters need to fit really well at the shoulders and waist, so boxy
doesn't do it for me. It's a trend I won't miss at all.
6. Favorite yarns to design with?
6. Favorite yarns to design with?
I love a crunchy wool, or a good superwash yarn, even if
they lie when you swatch (they're sneaky little beggars!). I do use
acrylics and blends for blankets and some gifts. My Mum bless her, could
felt a rock and has shrunk so many pure wool hats that I now only give her
acrylics. I'm not as keen on silky smooth yarns, I prefer texture, maybe
because I'm a bit abrasive too?
I bought some Merino/Silk/Yak at
Yarndale to knit a shawl and that's fabulous, I do love it, so maybe that'll
convert me?
7. What are you looking forward to in 2020 (knitting wise or other)?
7. What are you looking forward to in 2020 (knitting wise or other)?
In my day job I published another book and I'm hoping to
promote that and do some talks/lectures in the Spring.
I'll be launching a membership site for the Colour Analysis
business which is called Transform My Style and I've already planned out my
design work for 2020. There is an ornament collection planned for
September, a seasonal ebook of accessories with a pattern every other month. I
am itching to design a cardigan using Barbara Walker's Top Down Set In Sleeves
method which I've used before for a T Shirt and totally loved.
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Some of Loraine's favorite designs.
A very popular pattern is the Modular Cardigan, the original in dusty blue is mine. Which
makes me smile as it's the one garment I designed that doesn't suit my shape,
but everyone else loves it!
Last year's big seller was the Santa Tea Cozies as shown above.
I love the Wheatsheaf Hat, I had a great time working on the
crown shaping and love how the cables worked out, funny how the process is
sometimes the best fun!
Thanks for doing the interview, Loraine!